Search Ace on the River

Does Amazon know for sure that I’m a search marketer who might be interested in buying ads for clients on Amazon product pages, or is it just the fact that I’ve purchased The Ultimate Guide to Google AdWords in the past, or more recently, Shane Atchison and Jason Burby’s Actionable Web Analytics?

In either case, instead of  being cross-sold a robust espresso maker to help me manage those complex PPC campaigns long into the night, Amazon is inviting me to go down to the River.  ClickRiver to be precise.

Dear Larry,

As an Amazon.com customer who purchased Ultimate Guide to Google AdWords, we think you’ll be interested in a new program that lets you extend your pay-per-click marketing efforts to the tens of millions of customers per month that have made Amazon.com the leading online marketplace.

Clickriver Ads, offered by A9.com, works just like the sponsored link programs of the major search engines. You bid on the keywords you want, and pay only for actual clicks to your own web site. Your sponsored links appear both on Amazon.com’s search results pages and product detail pages.

What differentiates the Clickriver program is the audience. Customers who visit Amazon.com aren’t in search mode. They’re in shopping mode - the best time to introduce them to your product or service. That’s why we think Clickriver is the perfect way to extend your marketing reach.

Visit Clickriver.com to sign up now; you can have your sponsored link up and working for you in minutes. Registration is free, so it’s a zero risk proposition, and we think you’ll be very pleased with the results.

Next, they’ll be suggesting that those Who Purchased ClickRiver Search Advertising were also interested in Yahoo! Sponsored Search or perhaps Google AdWords. Hey, interested in a good used Google Advertising campaign?

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