Amazon’s Next Business Is Your Business

November 13th, 2006 by seattle24x7

A recent column in VentureBeat by Baris Karadogan, a partner at ComVentures, discusses Amazon.com’s latest initiative to provide early stage businesses with storage and other tech and logistical services.

The article reveals that Amazon wants to offer start-ups and other technology-based companies a smorgasboard of bandwidth, storage, server software and even fulfillment of physical goods — all services which Amazon.com has mastered — and all offered at a very competitive price.

Start-up companies don’t typically state in their business plans that “we are thinking of raising $500K to launch our web site and about $700M to build a global data center.” This is the need which Amazon wants to serve.

Pixsy Adds Visual Search for Info.com

November 8th, 2006 by seattle24x7

The Seattle-based Pixsy Media Search Platform is now driving Video.info.com, a part of Info.com, that will allow users to search and discover millions of online videos in popular categories including celebrity, news, viral, entertainment, sports and travel. The flexible, private label media search engine aggregates video content from across the web from leading providers including YouTube, Revver, Blastro, BusinessWeek, Hollywood.com, AddictingClips.com, Grouper, MetaCafe, Reuters, Sharkle, USA Today and dozens more.

“By seamlessly assimilating the best of breed tools, Info.com stays ahead of the curve in the search engine industry,” said Chase Norlin, CEO of Pixsy Corporation. “We’re excited to partner with Info.com in multimedia search and look forward to collaborating with them in the future.”

Aftermath of Zango Settlement with FTC

November 8th, 2006 by seattle24x7

Last week, Zango, the controversial online media company and adware developer formerly known as 180solutions, reached an agreement with the Federal Trade Commission to resolve an investigation into alleged unfair trade practices. The Center for Democracy and Technology filed a complaint with the FTC in January accusing Zango of misleading users into installing intrusive ad serving software onto their systems.In the settlement, Zango agreed to hand over $3 million in fines while maintaining its innocence, saying that its software delivery system no longer relies on unscrupulous affiliates who modify and distribute Zango software against its policies. Read the rest of this entry »

Marchex Launches Marchex Network, Giving Advertisers Direct Access to Marchex’s Web Sites

November 8th, 2006 by seattle24x7

The Marchex Network has debuted, an advertising network featuring Marchex’s more than 200,000 owned and operated Web sites which attract reported numbers of tens of millions of unique users per month. Advertisers can directly bid for placement on a Cost-Per-Click basis across Marchex’s network of Web sites, based on designated keywords and categories. Read the rest of this entry »

Election Day Funnies (If It Wasn’t So Serious!)

November 5th, 2006 by seattle24x7

Seattle’s Filmateria Studios has launched three new media properties that promise to help Democrats and Republicans come together… at least for a laugh or two.

On www.bluestateguide.com, readers can learn about This Date in Blue State History, learn to speak “blue” by using the Blue State “Phrasenator” (sample phrase: Google Alternative Barista), and discover key Blue State reasons for not voting (30%: Pilates class; 12%: line too long at Starbucks).

On www.redstateguide.com, readers can check out This Date in Red State History, learn to speak red (sample phrase: Fixin to Steadfast Majority), and play the game BBQ joint or Strip Club? (example: Squealers: BBQ joint; Wiggles: Strip Club). Read the rest of this entry »

Mpire Launches eBay Pop

November 5th, 2006 by seattle24x7

Mpire, the online shopping service that empowers consumers to find the right product at the right price, has launched eBay Pop, a fun, free service that captures the buying buzz and sales trends on eBay – with a twist of current events and pop culture.

Consumers can now access, free of charge, a variety of sales trends including top items sold on eBay, ranging from iPods and Xboxes, to NASCAR collectibles and current-event memorabilia. Sales figures related to various topics and search terms within eBay Pop are a reflection of the shopping habits of nearly 94 million Americans on eBay.com, which has become a barometer for popular culture. Read the rest of this entry »

Atlas Launches Web-Based Video Ad System

November 3rd, 2006 by seattle24x7

Atlas In-Stream Video Simplifies Process of Placing Video Ads Online with Complete End-to-End Solution — as with Banner Ads

The new Atlas In-Stream Video product for serving online advertising allows an unprecedented level of accountability for web-based, in-stream video advertising. Using Atlas In-Stream Video, online marketers and publishers have the ability to place in-stream video ads on the Web as easily as display banners, plus accurately measure the conversion and reach of these campaigns across a multi-site media plan.

By offering third-party ad serving for the full spectrum of digital advertising formats — banners, search, rich media and now in-stream video — the Atlas Digital Marketing Suite is enabling more avenues for creative optimization and improved targeting. With one single, integrated view of online digital marketing metrics, via the Atlas Digital Marketing Suite, marketers can discover insights across digital channels, and between brand and direct-response marketing efforts. Read the rest of this entry »

Office Live Debuts AdManager Nov 15th

November 3rd, 2006 by seattle24x7

Microsoft’s Office Live has nothing to do with Microsoft Office but everything to do with helping a small business set-up and host a Website for free.  When it comes to promoting that Website, Office Live is bringing search marketing to the masses.  A new, free service called AdManager will let Office Live site owners specify a budget, say $100 a month, and walkthrough the process of deciding which search terms will bring up their ads.

For the time being, those ads will appear only on Microsoft’s own search sites, MSN Search and Live.com. Microsoft says that it is in negotiation with Google, Yahoo and other search sites, which it will add to the options soon after the introduction.

After launching the campaign, AdManager’s analysis tools will report how many clicks each of the keywords attracted and from which search sites, so Search advertisers can decide which are the most effective.