“Hello from Seattle.” Branding Zune with the Seattle Mystique

September 15th, 2006 by seattle24x7

Microsoft’s new Zune media player, a market challenger to Apple’s iPod and iTunes hegemony, has a subtle message printed in tiny letters on the back of the case. It says, “Hello from Seattle.”

Seattle Time’s columnist Brier Dudley thinks the message is mostly for Steve Jobs who finally has some serious competition. Read the rest of this entry »

QuickBooks and Google Unite to Help Small Businesses Attract New Customers

September 13th, 2006 by searchwriter

Intuit, makers of Quicken and Quickbooks, has joined Google in announcing a strategic alliance designed to help millions of small businesses promote themselves online using a variety of popular Google services built into most QuickBooks® 2007 products. The alliance combines Intuit’s deep knowledge and experience solving small business problems with Google’s expertise and reach on the Web to help small businesses address their number one objective - attracting new customers.

QuickBooks 2007 will include several services that provide an easy way
for small businesses to use Google to get their businesses and products
noticed on the Internet - right from an icon on the QuickBooks Home
page. Read the rest of this entry »

Judy’s Book Adds People-Powered Deals and Discounts Feature

September 13th, 2006 by seattle24x7

Seattle’s Judy’s Book, Inc. (www.judysbook.com) has announced the public beta of “Deals by Judy’s Book” (http://deals.judysbook.com), a community-powered index of local and national shopping bargains to be found both on and off the Web. The site includes information about the best buys from leading national retailers like Amazon.com, GAP, Office Depot, Apple, and Dell, plus current deals from top-rated local merchants.
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Take a Walk on the Live Side!

September 11th, 2006 by seattle24x7

Today Microsoft announced the official launch of three Windows Live services, Live.com, Windows Live Search, and Windows Live Mobile. Windows Live Search, will by Thursday become the search engine for MSN.

Here’s the scoop according to LiveSide.net


Read the rest of this entry »

Casual Gaming Is No Longer Just Fun, It Pays! Big Fish Games Announces First Consumer Rewards Program With Launch Of My Big Fish Games

September 10th, 2006 by seattle24x7

Big Fish Games has announced the launch of My Big Fish Games (TM) (http://my.bigfishgames.com), a premiere destination for casual games players to create a personal space to write reviews, share favorite games with friends, and earn cash rewards.

“Our rewards program is a first for the casual games industry and a win-win for both players and Big Fish Games,” said Paul Thelen, CEO, Big Fish Games. Read the rest of this entry »

The Web’s Video Pipeline

September 10th, 2006 by seattle24x7

Set these coordinates on your time machine in case you want to revisit the point where Web video distribution officially came into its own.

This is the window - the summer, the month, the week - that the Web has become the locus of consumption for uploaded and downloaded video content. For video viewing and sharing, there is YouTube along with Google Video and Yahoo! Video. Add a cavalcade of other vid-aggregators, and it is clear online video has reach its cruising altitude in consumer adoption. You are now free to move about the videosphere.

This week, Amazon and Apple have touched down to fulfill the download stream for video content. For the Web, this new video inflection point represents an important new opportunity. For the consumer, it offers a new dimension of choice.

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Microsoft Pilots and Prototypes

September 5th, 2006 by seattle24x7

In the category of Contextual Search, Google’s AdSense was the first to offer publishers a revenue sharing incentive for running network ads on their high-traffic, subject-relevant sites. Then came the Yahoo! Publishing Network (or YPN for short) still in its beta phase.

Now there’s ContentAds from MSN. Starting on “primarily” MSN owned sites, Microsoft says that ContentAds will place advertisements using not just keywords but also demographic targeting, geo-targeting and incremental bidding tools on contextually-relevant affinity sites.

Read the rest of this entry »

Green Envy

September 5th, 2006 by seattle24x7

While we’re basking in the glory of the Puget Sound’s marketing prowess, we can also boast about our collective intellect.

If you equate education with intelligence, then, according to a CNN extrapolation, the smartest city in the United States is Seattle - 52.7 percent of our residents age 25 or older have completed a bachelor’s degree or higher.

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