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X-tranet Advisors

Dave Chase on
CRM Systems


Dave Chase on
Email Marketing


Shannon Zastrow on Content Management Systems

Vivek Bhaskaran on Conducting an Online Survey

Peter Christothoulou on Paid Inclusion

Karen Howe on Streaming Media

Carl Robinson on Picking Top Talent

Charlie Gillette on Distributing Knowledge Anywhere

Cris Hagen on
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Tracy Corley on Making
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Dan Japhet on a
Balanced Media Diet


Dave Chase on
"Interactivity"


Joe LePla on
Tight-Budget Branding


Jim Brosseau on
Software Solution-Finding


Marilyn Holt on
the New Rules of Fundraising


John Jerome on
Viral Marketing


Marilyn Holt on
Raising Small Money


Ian Lurie on
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Muriel Guilbert on
Virtual Press Tours

Curt Rosengren on
Tips for Today's Job Search

Mark Usher and David Tunney on
Taking Advantage of a Downturn


Prue Cuper on
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Kristen Knight on
Bolstering Your Staff


Jerrold Prothero on
Web Usability Killer Logic


Mike Lande on
Instant Customer Satisfaction


Donal Daly on
Building Relationships with E-mail


Cris Hagen on
B2B e-Markets


Elizabeth Charnock on
Riding the Clickpath to Success


Tom Lapaze on
Total Accountability Marketing


Ian Lurie on
Building rthe Smart Site


Tim Choate on
Raising Conversion Rates




Tone-deaf communications
By Michael Lisagor
President, Celerity Works

The Internet is truly a wonderful invention that allows us to communicate from a distance with large numbers of people. Our ability to share vital information and coordinate organizational activities is definitely enhanced.

But once we enter the lively world of human emotions, watch out!

As a management consultant, I have experienced both the wonders and pitfalls of e-mail. Like most tools, its value depends primarily on how we use it.

Ever sent an angry response to an e-mail only to discover you misunderstood something and your emotional outburst was unwarranted? Wasn't it embarrassing? Could you have avoided some hurt feelings by calling instead?

Ever sent an innocent message only to have people respond angrily to something they misinterpreted?

According to researchers, 7 percent of our communications is what we say, 38 percent is the way we say it — rate, tone and inflection — and 55 percent is our body language before, during and after we say it. So, what we write to one another needs to be extremely concise to be correctly understood. E-mail is missing the crucial sounds of a human voice and the visual context clues that let us know what the sender is feeling and if the recipient is greatly upset, mildly peeved or encouraged.

In our rush to quickly share important information with as many people as possible, we often use e-mail as a shortcut. During the water-quality disaster that resulted from the hurricane that doused Washington, D.C. last September information sharing was a lifesaver.

But when we're dealing with matters our co-workers feel strongly about, we are often too quick to hit the send button without adequate thought. It is very difficult to address someone's human nature through a computer.

It usually takes a person-to-person dialogue for us to be able to understand someone's true intention and avoid an aggravating situation. This is how we create harmony in our surroundings.

When I feel compelled to write an emotional e-mail, I send it to myself and reread it the next day before sending it on to others.

By taking time to reflect, I can ask myself why I don't just call the source of my frustration rather than sling a one-sided verbal arrow. Such arrows are impossible to recall and can cause considerable damage. In addition, I miss the opportunity to gauge the other person's reaction. How can I know if the recipient really understood what I meant if I can't see or at least talk to that person?

E-mail is great for communicating and clarifying simple schedule or meeting information and sharing policy guidelines. But if we're not careful, it can be a poor excuse for critical interaction. It takes our collective wisdom to use the full spectrum of human communication channels to build healthy organizations. So, the next time you have the urge to send some angry written words off into the World Wide Web, consider calling instead.
[24x7]







Michael Lisagor recently relocated from Washington, D.C. to Bainbridge Island. He has successfully helped several information technology company executives accelerate and manage their business growth within the government market.

He is the co-chair for the Federal government program management summit and co-chairs the annual CIO challenges and technologies survey (www.affirm.org).

Michael can reached at lisagor@celerityworks.com or 206-780-4202. His Federal Computer Week columns can be read at: http://www.celerityworks.com/
FCW%20columns.html